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I asked my favourite Australian Instagram creators and influencers to share their favourite, beauty and skincare products of 2022. We witnessed so many new brand and product launches, some went viral. Some got lost in the noise. Nano and micro influencers, receive around 10 new or existing products per month, on average. So I had to ask: Which products are really worth the hype according to creators and influencers of 2022 ? Which products are they really using and re-purchasing? Keep reading to discover their faves, some might surprise you.

MARISA ROBINSON BEAUTY Cruelty Free Queen + Beauty Creator Wollongong, NSW, Australia Website Instagram @marisarobinsonbeauty

Kosas Revealer Skin Improving Foundation $63

"This foundation has been a 2022 best selling favourite and for a good reason! The makeup / skincare hybrid formula creates a beautiful dewy finish with the perfect amount of coverage."

Holme Beauty Primer in ‘Bang’ $65

"Ideal for wearing solo or under your makeup for a luminous lit from within glow, this primer absorbs beautifully into the skin and creates a radiant complexion."

Eye of Horus Goddess Mascara $39

"My go-to mascara for the perfect amount of lift and volume!"


Ere Perez Carrot Colour Pot in ‘Healthy’ $40

"Using an obscene amount of cream blush has been my 2022 toxic trait but I couldn’t live without this one! It’s a multi-purpose product that can also be used on the eyes and lips! used on the eyes and lips!"


The Functional Skin ‘The Lily Cleanser’ $59

"I just finished my first bottle of this gentle yet powerful cleanser and it certainly won’t be my last. It’s formulated with Australian natives and herbal plant extracts and smells beautiful."

Wanderlightly Sacred Face Serum $24.50

"Formulated with Organic Rosehip & cold-pressed Jojoba oil, this serum has renewed and repaired my skin barrier on multiple occasions this year. It contains a powerhouse of ingredients and absorbs beautifully into the skin."

Sunday Riley 5 Stars Eye Serum $98

"Say goodbye to fine lines and hello to bright, hydrated eyes with this Retinoid and Niacinamide powerhouse! A non negotiable in my nightly skincare routine."

Lanolips 'The Original' Lanostick $18.95

"I never leave home without this lip balm. I hate nothing more than chapped lips and this glides on to instantly nourish and moisturise."

Sun-Kissed by Recreation Beauty $112

"I reach for this natural eau de parfum on the daily and with notes of fig, pear, lemon myrtle and jasmine can you blame me?"

EcoTools BioBlender Biodegradable Makeup Sponge $21.99

"My fave makeup sponge of them all! It blends my foundation and cream makeup like a dream for a fresh and flawless finish."

This Is Incense by Gentle Habits $39

"The ideal way to ground and centre myself is by burning incense. My fave scent is ‘Yamba’ and it creates such a calming and zen vibe throughout the house."

TASHI JADE BELL Ex-M&A Lawyer (BCom LLB LLM) Content Creator, Influencer & Podcaster Sydney, NSW, Australia Website Instagram @paint_bytashijadebell

Danessa Myricks Lightwork IV Transcendence Palette

"Amazing multichrome palette. The biggest from Danessa Myricks so far. Intense colours perfect for creating dopamine/euphoria trend looks."

Tarte Shape Tape™ Ultra Creamy Concealer $47

"I love this creamy version of the cult fave Shape Tape concealer. So easy to blend and helps with hydration under my eyes."

Holme Beauty Golden Hour Glow Setting Spray $49

"Just new on the market, this was created by Melbourne makeup artist, Hilary Holme. This gives me the "Golden Hour Glow" and is packed with skincare benefits. I can dance all night without my makeup melting off when I use this setting spray."

TIANA LAWRENCE Skin Specialist & Content Creator Sunshine Coast, QLD , Australia Instagram @savingface._

Go-To Much Plumper Skin $48

"This is the BEST hydration serum I have ever used, and I have tried a lot. It really does give you much plumper (and hydrated) skin, instantly and with continued use. Everyone needs to try it."

Boring Without You For Face Sake $54

"A two-in-one mask for combination skin, there is so much to love about this product and brand. They won me over almost instantly with their product formulation and marketing - they promote REAL skin and donate a quarter of their profits to mental health charities. My skin feels smooth, balanced, and calm after using this product. "

La Clinica Essentials Deep Hydration Moisture Cream $66

"It just has everything I want in a moisturizer and the formula is rich without being heavy or greasy. It is marketed for dry skin but I have combination skin with rosacea and it is perfect for me."

Conserving Beauty InstaMelt Deep Exfoliating Day Dissolver Wipes $39

"An oil cleanser in a wipe, that dissolves instantly in water, so cool! I use these as my first cleanse when I'm travelling or feeling lazy. They take off all of my makeup and leave my skin feeling clean, soft, and not irritated. Plus, Conserving Beauty are a sustainable beauty brand who are doing so many incredible things for our planet."

ROSELINE V Youtuber,Blogger & Brand Owner Founder of @roselinebeauty_ Sydney, NSW, Australia Instagram @rosiedolly

"I love Naked Sundays Face & Body Mist from $39.95

I love to have more than 1 of each in my beach bag to ensure I re-apply often while outside. With the new formula and fine mist, it doesn't sting my eyes or leave any unwanted residue or stickiness on my skin. It's super easy and convenient to re-apply whenever I need it. A must have this Summer. "

"I am obsessed with Summer Fridays Lip Butter Balms $74

I love how I can wear my favourite lip product in a different shade that matches the season, what I'm wearing for the day, literally any day!! they are lightweight, nourishing, give juicy lips and they go very well with any lip liners, the Poppy shade is my fave summer shade right now."

"I love this Cleansing balm from Naturium $36.95

It has a unique texture and melts beautifully when in contact with your skin. it melts away makeup and daily impurities and it doesn't leave any oil residue after rinsing off. I love how it removes my eye makeup without leaving them cloudy or irritation afterwards."

PRIYANKA Content Creator Melbourne, VIC, Australia Instagram @coralsnmauves

Dermalist Ultra smoothing Facial Exfoliant $69

"I love it because every time I use it I can see the difference it makes to my skin."

Gunk off Cleansing Balm $48..

"Oh boy! It melts away EVERYTHING"

Avene Cicaflate $28.99..

"My savior every-time I overdo things."

Peter Thomas Roth Vitamin C cream $109..

"Love it because it makes skin feel so bouncy and youthful."

La Clinica Deep Hydration Moisture Cream $66

"Because it was my winter savior. No nonsense effective cream."

BASMAH Content Creator/ Beauty Junkie Canberra, ACT, Australia Instagram

Daydream screen SPF 50 $55 by Ultra Violette. (Shade V6)

"A light-weight skin tint that doesn’t feel like you have something on your face. Literally feels like second skin and the shade match is too perfect! Absolutely love! Don’t forget to set it with powder for some longevity!"

Rose inc blush - Heliotrope $30

"It has a balmy texture that leaves your cheeks looking like you naturally blushing. It gives you just the perfect amount of dewiness and really doesn’t make you feel like a ball of shine. Best part? It can be used on your lips and eyes as well, perfect to keep it in your clutch for quick touch ups!"

Bounce Skin Tint by Beauty Blender $29

"This has to be my best discovery. The coverage, the longevity of this tint is beyond me. I literally take such a tiny amount and even that covers my PIH like magic. For parties and longer events, build this up and you’ll see how absolutely stunning it is. However, with all tints/foundations, I always set them with a powder and I set this too. I can’t leave the house without setting my base."

AMANDA C Content Creator & Influencer Canberra, ACT, Australia Instagram @skinwith_a

Purito Breeze Water Gel Cream $24.18

"Moisturisers are the hardest products to shop for my oily, acne prone skin because so many are either too rich or dry my skin out so when I find one that suits I tend to stick to it! I used the Deep Sea Water Cream by Purito for years and was much more receptive to trying their new product, the Breeze Water Gel Cream when it launched. I absolutely love this because it provides ample hydration in a beautiful gel texture that isn't too thick or thin. It saved my skin during the winter when my skin turned from oily to dehydrated!"

Cancer Council Face Daywear SPF50+ $11.39 and Isntree Hyaluronic Acid Watery Sun Gel

"2022 was the year I became serious about wearing sunscreen everyday (I know, super late!). It's so important to find a sunscreen that you enjoy wearing and suits your skin type. I find both these sunscreens very wearable and hydrating. They leave no white cast or sticky residue so it's great for reapplication during the day too. They are affordable which helps as I go through it so quickly!"

Sulwhasoo First Care Activating Serum $119

"I believe that skincare and beauty doesn't need to be expensive but balance is also key right? 😉 I couldn't believe how radiant my skin looked after using this for the first time and I've been hooked ever since. I appreciate Asian herbal approaches to skincare and wellness, and love that this contains ginseng which has been known to rejuvenate and replenish the skin. I apply 1-2 layers and love how it soothes, hydrates and calms my skin. It's my guilty pleasure but you can't put a price on self-care right!"

Clarins Lip Comfort Oil $41

"My personal style is radiant skin with warm pops of colour. The Lip Comfort Oil by Clarins is so nourishing for the lips with a beautiful colour (I use Plum). When I'm lazy I like to also dab it on my cheeks - it instantly makes you look put together!"

AZY Influencer & Content Creator Coach Brisbane, QLD, Australia Instagram @azybiba

"My favourite face serum is Ivadore Ageless Antioxidant Face Serum $69

I tried all their skin care collection and I really love their face serum. It has 2 of favourite ingredients for healthy glowing skin hyaluronic Acid & kakadu plum and I noticed great results after few weeks of using it."

Imbibe Miracle Collagen $45

"It's my one and only collagen I have been using for the last 3 years. I always make sure I have a few bottles for backup because I never want to run out. Completely tasteless and dissolves in all drinks. I mix it with my liquid probiotic and warm water for my daily morning drink. I would highly recommend this to anyone that wants to have shiny hair strong nails and glowing skin."

Dr Naomi Skin One Night Stand AHA Overnight Facial $149

"One of the best active skincare products that I have used in 2022 After getting the sample I decided I have to buy it. I apply it at night-time and wake up in the morning with plump, hydrated shiny smooth skin."

CHRISTINE Content Creator Australia Instagram @mission_hydration

By Wishtrend - Cera-Barrier Soothing Ampoule $35.80

"It was love at first use with this one, it offers Ceramides to support your skin barrier and Centella to soothe irritation all while being lightweight and glowy. Instant holy grail and I’m nearly finished my second bottle!"

Avène - Cicalfate+ Restorative Protective Cream $28.99

"As an eczema sufferer this is the star performer in my fight against flares. The amount of repair this cream can do in one night is astonishing."

Real Barrier - Extreme Cream $34.31

"I only discovered this recently but I don’t know how I ever went without it. A dream come true for dry and sensitive skin, the moisture lasts all night and since introducing it my skin’s resilience has increased dramatically."

Cosrx - The Vitamin C 23 $30.14

"This was a huge victory for me as it’s the first time I’ve ever been able to reap the benefits of a high strength Vitamin C without suffering pretty severe irritation. I don’t know how Cosrx managed it but if you want a Vitamin C that works but remains truly gentle this is it."

SAL UGC Content Creator Melbourne, VIC, Australia Instagram @strictlysal

Dermalist Radiance Exfoliate $69

"Within a few mins my skin is transformed. Radiance and super soft and aids skincare application and makeup looks better."

Hourglass Ambient Power 2021 $50

"Only palette I’ve used since I bought it in Sep last year. Perfect tones for my skin and I love the natural dewy radiance it gives."

Lancôme Génifique $183

"Makes me skin hydrated and so much healthier looking. Sinks into the skin effortlessly and skin is plump and dewy. Ingredients are great!"

STELLA UGC Creator & Blogger Website Instagram @ohmy_stellar

Luk Beautifood Lip Nourish $30

"These have such a soft, hydrating formula as well as so many pretty shades. My personal favourite is Rose."

Mecca Max Zoom Shadow Stick Matte $19

"The formula blends seamlessly and also stays all day. I love using these as an eyeshadow base or even alone when I’m particularly lazy."

Lava art Cosmetic Perfect Cover Colour Concealer (Peach) $45

"This works so well to colour correct my dark circles and the creamy formulas blends out easily too. I carry this in my bag to touch up all the time."

*These products were gifted to me in a collab

AMEE-ROSE Content Creator Noosa, QLD, Australia Instagram @healthyskinglowup

COSRX - Advanced Snail 92 All In One Cream $27.37

"This is a product that I always find myself going back to. I try out other moisturisers but I’m never as satisfied. I need to consistently use this because it just completely transforms my skin every time. Want that supple, bouncy glow? Use this."

KORA ORGANICS Milky Mushroom Gentle Cleansing Oil $56

"I have gone through three bottles of this because I just can’t get enough. It’s such a delicate but affective cleanser. It makes my skin feel so silky every time I use it."

JAMES COSMETICS Eye Masks from $35

"I have an eye mask addiction! I keep them in my fridge during summer for additional soothing. If I use consistently, I do notice a difference but they just make my mornings that extra boujee.

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